Belle Lingerie expands offices and warehouse in Cleckheaton

AN award-winning lingerie lace bodysuit underwear business set up in its owner’s home has expanded its headquarters and plans to take on more staff.

Belle Lingerie has taken on an extra 3,700 sq ft of office and warehouse space at its base in Chain Bar Road, Cleckheaton.

This follows the firm outgrowing its previous space at the warehouse unit it moved into five years ago.

It now employs 22 people and has an annual turnover of more than £3.5 million.

The online lingerie and swimwear firm was set up by mother-of-three Janine Dutton in 2005.

She was working part-time at the First Direct bank when she started selling items through online auction site eBay to make some extra money.

She narrowed her sales into lingerie and began her business from her home near Cleckheaton.

The business quickly expanded and Belle has seen a 30 per cent year-on-year growth rate and is one of the largest independent lingerie retailers in the UK.

Mrs Dutton, 41, hopes to further increase her staff numbers from 22 to between 25 and 30 next year and add to its existing roster of brands.

The company already lace bodysuit underwear sells items from brands including Elomi, Gossard, Curvy Kate, Freya and Fantasie.

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